Brand Style Guide & Website

Futures Coffee

This brand style guide helps Futures coffee maintain clear and consistent communication across all mediums their brand touches like social media, PR, advertising, merchandise, digital goods, etc. The website is a conversion rate and SEO optimized site that reflects the brand style guide and drives online sales.

Research

Design

Function

Form

Development

Stack

Process

Go To Market

Ideal Customer Profile (ICP)

Futures Coffee and their mid-aged to younger customers who appreciate consistency across platforms and value a charitable and quality-focused brand.

Value Prop

Benefits

Features

Delivery Method

Time Goals

Future Roadmap

Additional Features

Time Goals

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